Современные дети хотят, чтобы их постоянно развлекали. Это — норма в эру соцсетей. Но она сильно мешает образованию. В этом ТЕД’е разбираемся: как вернуть привлекательность обучению? Отлично подойдет для учеников B2+ и тем Education / Entertainment
Before watching
Discuss in pairs
- Do you use any apps to learn something? What keeps you coming back, or what makes you quit?
- Why is it so hard to put down your phone? Which apps are the most “addictive” for you?
- Can learning ever be as fun as scrolling through social media?
Key vocabulary: match the words to the definitions
| Word | Definition | ||
|---|---|---|---|
| 1 | streak | a | giving something to people more fairly or evenly |
| 2 | freemium | b | the amount of money someone could earn |
| 3 | redistribution | c | a number of days in a row that you do something |
| 4 | income potential | d | free to use, but you pay for extra features |
| 5 | engaged | e | to turn a task into a game |
| 6 | gamify | f | interested and actively involved |
| 7 | passive-aggressive | g | showing anger indirectly, not openly |
| 8 | zeitgeist | h | the general mood and ideas of a particular time |
Ссылка на видео: https://ed.ted.com/lessons/how-to-make-learning-as-addictive-as-social-media-duolingos-luis-von-ahn
While watching
Put the topics in the order they appear
___ Why notifications work, and the surprising result of the AI
___ Von Ahn’s childhood and his mother
___ The problem: apps like TikTok compete for attention
___ How Duolingo makes money
___ Why they chose to teach languages
___ Streaks
___ Can this work for other subjects?
Multiple choice
- Von Ahn thinks education often increases inequality because…
a) poor countries have no schools
b) wealthy people can pay for a much better education
c) teachers prefer to work in rich countries
d) maths is too difficult for most people - Who mostly pays for Duolingo subscriptions?
a) students from Brazil and Vietnam
b) schools and universities
c) well-off people in countries like the US and Canada
d) advertisers - What is «the humongous problem» of teaching on a smartphone?
a) phones are too expensive
b) there is no internet in poor countries
c) people don’t trust educational apps
d) addictive apps compete for people’s attention - Why does the «these reminders don’t seem to be working» notification succeed?
a) it offers a discount
b) users feel the owl has given up on them
c) it is sent at midnight
d) it contains a funny joke - Why is it fine for an educational app to be only «80 or 90%» as engaging as TikTok?
a) users don’t compare apps
b) education apps are shorter
c) the rest comes from learners’ own motivation
d) advertising fills the gap - Which subjects does he think can be gamified most easily?
a) subjects learned through repetition
b) subjects that need long explanations
c) subjects that are only taught at university
d) subjects with no right or wrong answers
After watching
- Von Ahn says the techniques that make social media addictive can be used for something good. Do you agree? Is there a risk?
- Are streaks and passive-aggressive notifications motivating or manipulative for you?
- «Duolingo has more language learners in the US than all US high schools combined.» What does this say about traditional schools and apps?
- Which subject would you most like to see «Duolingo-ised»? Why?
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